About Me

The person behind the programmes

Senior IT Leadership and Transformation Consultant, with the curiosity to stay ahead and the experience to deliver.

My Story

I have been working at the intersection of technology and business for over twenty years, and the thing that has never changed is what drew me in to begin with: the moment when a complex, messy problem suddenly has a clear, elegant solution.

My career has taken me from managing IT infrastructure for a global engineering firm across twelve countries, to delivering innovation programmes for Hyatt Hotels Corporation out of their Chicago head office, to overseeing digital transformation at some of the UK's most recognisable organisations. Along the way I have worked with FTSE 100 / 250, Fortune 500 companies, mid-market businesses, and everything in between.

What makes my approach different is a genuine affinity for business process. Where others see systems, I see workflows, data flows, and integration points. I can walk into an organisation, quickly identify where the sticking points are, map the existing technology landscape, and find synergies that others miss before recommending the most effective and cost-efficient path forward.

I am systems-agnostic, having worked across core infrastructure, hotel management systems, point of sale and payment platforms, healthcare and CRM systems, ERP and finance systems, document and contract lifecycle tools, mobile applications, and most recently AI agents and copilots. The technology changes. The discipline of delivery does not.

I set up Digital World Consulting to bring that depth of experience directly to organisations that need it, without the overhead of a large consultancy and with the personal accountability that only a principal consultant can offer.

Damion Jeffrey

At a Glance

Experience20+ years in IT leadership and delivery
ClientsFTSE 100 / 250, Fortune 500, and mid-market
ApproachSystems-agnostic, process-first
BasedMilton Keynes, UK
AvailabilityDay rate, fixed price, and retained

Career Highlights

2019 - 2026
Odgers
Head of Technical Delivery

Built and led multi-disciplinary teams managing multiple globally deployed software products and a portfolio of up to 30 projects. Rescued a complex overrunning Salesforce programme, delivering MVP three months ahead of schedule across UK, UAE, and APAC during COVID lockdown. Integrated AI toolsets into delivery workflows including AI-assisted user story, acceptance criteria, and test script generation.

2019
The Open University
Senior Integrations Project Manager (Consultant)

Delivered a complex integration platform utilising SAP CPI, API Manager, and Process Orchestrator to connect SAP S/4 HANA, SuccessFactors, and Service Cloud with multiple legacy finance, HR, and payroll solutions. All legacy system APIs developed and unit tested within one month.

2018 - 2019
L.K. Bennett
Retail Solutions Manager (Consultant)

Designed new in-store retail solutions including EPOS, MPOS, Wi-Fi, CRM, payment solutions, and analytics. Led all supplier contract negotiations, engagement, and ongoing management.

2017 - 2018
Merlin Entertainments
Programme Manager (Consultant)

Managed a portfolio of strategic projects implementing hotel, retail, and F&B management systems for the UK's largest theme park and attraction company. Delivered a full installation at Legoland Windsor, attended Senior Leadership meetings, and secured board approval for a £multi-million global rollout.

2016 - 2017
The Restaurant Group
Project Manager (Consultant)

Delivered business analytics solutions and over 50 bespoke dashboards and reports covering 500+ locations for one of the largest FTSE250 casual dining restaurant companies in the UK. Negotiated contracts and led deployment of staff engagement apps and CRM security reviews.

2014 - 2015
Whitbread Plc
Project Manager (Consultant)

Designed and delivered an Enterprise Performance Management and Balanced Scorecard solution across all group brands using OBIEE, combining data from 29 business areas for C-suite reporting. Managed project budgets over £1m. Solution underwritten by the Head of BI at Oracle.

2013 - 2014
Hyatt Hotels Corporation
Project Manager (Chicago HO engagement)

The only PM hired by Hyatt's Chicago head office to work outside the US, at their 5-star Lab Hotel in Central London. Delivered a ground-breaking staffing model consolidating 30 departments into 7 teams, achieving record Net Promoter and MICE scores. Innovations praised personally by CEO Mark Hoplamazian as some of the most important work happening in the company.

2012 - 2013
Healthcare at Home
Senior Project Manager (Consultant)

Managed process streamlining projects across IT, Nursing, Customer Services, Procurement, and Finance, deploying the latest CRM and digital technologies.

2011 - 2012
Whitbread Plc
Senior Project Manager (Consultant)

Led the migration of Field Sales Operations from Salesforce to Microsoft Dynamics CRM.

2010 - 2011
Direct Visual / Logicalis
Interim Technical Services Manager

Managed a team of 13 technicians, redesigned Dynamics CRM processes, improved technical service levels, and professionally accredited staff through industry recognised programmes. Participated in acquisition negotiations resulting in a £multi-million acquisition of the business by Logicalis.

2007 - 2009
Sulzer Pumps (UK) Ltd
IT Manager / Dev Project Manager

Ran the entire IT department across 12 countries in Europe and the Middle East. Applied Lean Six Sigma principles to drive shop floor process improvement, implementing RFID technology integrated with access points and MFP systems to track precision-engineered parts, prevent theft, and synchronise people, parts, and process.

How I Work

A few principles that shape every engagement, regardless of sector or scale.

1

Process before technology

I always start with the business process, not the tool. The right technology choice follows from a clear understanding of what the organisation actually needs.

2

Honest over comfortable

I will tell you what I think, not what you want to hear. That directness is what gets programmes back on track when they are drifting.

3

Data with purpose

Good data capture, quality, and governance has been central to my work since the early 2000s. I care deeply about getting the right information to the right person or system at the right time.

4

People make it work

Technology is only ever as good as the people using it. Change management, stakeholder engagement, and team development are as important to me as the technical solution.

Outside of Work

The things that keep me curious, grounded, and genuinely good company.

🤖

AI and Automation

I build my own AI agents at home to explore autonomous agentic workflows and stay current with the latest models and developments. What starts as curiosity usually ends up informing client work.

🏋️

Keeping Fit

These days mostly focused on lifting heavy. I can snowboard and ski when the opportunity arises, and staying physically active keeps me sharp mentally too.

🎵

Music

Broad taste is an understatement. I genuinely enjoy everything from Megadeth to Mozart, though these days I tend to lean towards dance, drum and bass, and punk.

🌍

Travel

I have a long list of places to visit across the globe and I am gradually working through it. Travel sharpens perspective, which is no bad thing in my line of work.

🤝

Giving Back

I was a foster carer for nearly ten years, starting as one of the youngest foster carers in my county. I also served as treasurer of my local Foster Care Association, organising events for foster families across the area.

Seen enough to want a conversation?

I am always happy to have an initial chat about your challenge, with no obligation and no sales pitch.

Book a Discovery CallSee My Work